PROPER COSMETICS was created by a group of skincare enthusiasts in 2018. Having tried thousands of beauty products and dealing with skin issues like acne, scars, wrinkles, discoloration, dryness, oiliness… you name it… we started digging deeper into what makes a good skincare product because we just didn’t want to waste our time and money believing in solutions that simply don’t work.
Combining the trial and error experience with products from other brands and the knowledge gained about skincare ingredients and formulation, we decided to create something that actually focuses on the skin rather than relying on gimmicks, something PROPER.💙
Why Proper cosmetics?
After a lot of research and testing, we created formulas that are potent, focus on proven ingredients, beauty consumer reviews and are simply skin friendly.👩🔬
We excluded a lot of unnecessary additives that many other brands rely on to basically enhance smell, color, texture, shelf life and decrease production costs because your skin deserves nothing less than PROPER. We are also cruelty-free and vegan, because animals should not suffer for our beauty.🐰
And while most of our ingredients are natural, we also include the best skin friendly ingredients science has to offer to create the perfect match for your skin. PROPER understands that skincare users today are becoming more aware and concerned about what’s inside their products, and it is our mission to provide an effective alternative to traditional floral smelling creams with glitter that oftentimes do more harm than good. #Shade 💅